How it works — full bont

how it works

90% AI. 10% you.

You bring the strategy and the judgment. The AI and our closers do the rest — every step in a CRM you own.

You set the strategy

One onboarding workshop: your ICP, offer, tone and guardrails. About a day, then you're hands-off.

ICP & messaging brief

AI builds the engine

Research, enrichment, list-building and sequences — your CRM stood up. Live in ~2 weeks.

live CRM + campaigns

Outreach at scale

Multichannel, on autopilot — LinkedIn, email and phone. 80%+ open, <EUR 200 per meeting.

meetings booked

AI prioritises, we close

The AI flags the deals that matter; a dedicated closer runs discovery to signature under your brand.

closed-won deals

It all lives in your CRM

Every contact, email and note in one timeline — your data & playbook, 100% EU. Full transparency.

owned pipeline & data

Graduate when ready

Outgrow the service? Run the engine with your own reps while we supervise. A machine, not a vacuum.

a sales org you keep

the 90 / 10 split

Who does what

The AI does the volume; humans make the calls that need a human.

90%The AI does it

Account research & enrichment
List building against your ICP
Copywriting & multichannel sequencing
Sending across LinkedIn, email & phone
Prioritisation & next-best-action
Forecasting & CRM hygiene

10%Humans do it

You: strategy, ICP, offer & guardrails
You: the call on high-stakes deals
bont: the closing conversations
bont: supervising & QA-ing the AI
bont: weekly review & tuning
bont: escalations & judgment

timeline

From kickoff to booked pipeline

Most clients are live inside two weeks — no hiring, no ramp, no entity.

Day 1

Onboarding workshop

We lock your ICP, offer and tone, and connect your channels. The only day that needs real time from you.

Week 1

Engine build

CRM stood up, lists built, sequences written and reviewed, sending warmed.

Week 2

Outreach goes live

Campaigns start; replies handled and qualified; first meetings hit your calendar.

Ongoing

Book, close, report

Meetings booked weekly, deals closed under your brand, a transparent report every Friday.

When ready

Graduate

Take the engine in-house — the CRM, data and playbook are already yours.

90% AI. 10% you.

Who does what

From kickoff to booked pipeline

See your numbers in 60 seconds.